Fulcrum Capital Partners Invests in VODA Backyard Leisure Group

Fulcrum Capital Partners (“Fulcrum”), a leading Canadian private equity firm focused on the lower middle market, is pleased to announce its investment in VODA Backyard Leisure Group (“VODA”).

VODA is the largest backyard leisure products business in Canada. The group is comprised of three businesses: Aquiform Distributors (a distributor to the pool, spa, and patio furniture industry), Club Piscine (a franchisor and distributor servicing the retail needs of an extensive network of franchises selling pools, garden furniture, barbecues, spas and fitness equipment) and Pool Supplies Canada (an online retail platform for pool and spa supplies). With an unmatched national footprint, Canada-wide distribution and online retail capabilities, VODA provides distributors, retailers and dealers with pool, spa and patio products.

“Partnering with Fulcrum has enabled VODA to bring together the leading Canadian businesses in the backyard leisure market,” said Terry Martyniuk, CEO of VODA. “We are excited to grow the platform across all business units while enhancing our product and service offerings to our customers.”

Paul Eldridge, Partner at Fulcrum, said, “The businesses that comprise VODA, and the management teams behind each, have a tremendous track record and long history of success. We are delighted to have partnered with management and support the next chapter of growth.”

Fulcrum’s investment in VODA marks the third platform in Fulcrum’s Private Equity Fund VI and was made alongside multiple co-investors from Fund VI’s base of limited partners.